Since the name Fachhochschule Köln changed to TH Köln students of Köln International School of Design designed a new visual identity and added new key values. The new name defines a new kind of university with future-oriented educational concepts, strength in research and strong strategic international alignment. TH Köln emphasizes its academic plurality, interdisciplinarity and internationality. The main objective of TH Köln is Social Innovation. It also illustrates the regional approach and institutional base: as «universitas», a community of lecturers and learners.
Beside the visual identity TH Köln was also looking for an audio branding. In this student project the task was to create certain sounds for different areas of application. I created an audio logo based on four tones that is linked to the four elements of the word mark – The three perspectives Technology, Arts and Sciences that lead to the fundament TH Köln. Based on this Audio Logo I also composed music for Corporate Events, a telephone waiting line and a Video Opener for Lectures. The music was used at DGHD conference.
Music for corporate events or a telephone waiting line
Music for a video opener